Would BMW Profit From Buying Jaguar Land Rover? These analysts assume so.


Money-Wealthy BMW Ought to Purchase ‘Severely Challenged’ Jaguar: Bernstein

September 18, 2019

NEW DELHI — We have to discuss Jaguar Land Rover.

That is the message from Sanford C. Bernstein analysts, who say BMW can buy the British luxurious model from India’s Tata Motors.

“BMW is overcapitalized and awash with money. It has run into the boundaries of progress for its product vary and model,” analysts together with Max Warburton wrote in a analysis notice Wednesday.

“JLR is severely challenged, each operationally and financially, however might massively decrease each its mounted and variable prices beneath the wing of an even bigger companion.”

The suggestion comes as Tata Motors’ losses mount, with a gross sales slowdown in China and Brexit including to its woes.

BMW can also be navigating commerce tensions between the U.S. and China which have weighed on revenue, and the unresolved political way forward for the UK, the place it makes Mini and Rolls-Royce vehicles.

Shopping for JLR for 9 billion kilos ($11.2 billion) might add 20 p.c to BMW’s earnings, based on Bernstein. It could additionally contribute virtually 1 / 4 to BMW’s volumes, however “Tata would want to swallow its delight to promote,” the analysts stated. In addition they stated the German automaker must be much less conservative.

A deal could be “emotionally complicated” as a result of their former relationship, when BMW owned Land Rover and the broader Rover group within the 1990s, Warburton and his colleagues wrote.

“It was a traumatic interval for the Bavarian firm and there are executives in Munich who’re nonetheless emotionally scarred by the expertise.”

Nonetheless, the logic for an acquisition is compelling, they stated.

BMW is working via a $14 billion financial savings plan and JLR is present process a 2.5 billion-pound financial savings program and slicing four,500 jobs. The 2 already agreed to collaborate on their subsequent era of electrical vehicles earlier this yr.

BMW has beforehand dominated out fairness ties with the unit of Tata Motors.

A consultant for BMW in India stated Wednesday that the corporate doesn’t touch upon hypothesis, whereas Tata Motors didn’t instantly reply to an e-mail searching for feedback.

Tata Group purchased JLR from Ford in 2008 for $2.three billion. The Indian salt-to-software conglomerate has been exploring strategic choices for JLR, together with a possible stake sale, folks conversant in the matter have stated. Tata Group has denied that.


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