Kevin Harvick, Stewart-Haas Racing, Charlotte Motor Speedway, NASCAR, Cup Sequence (Photograph by Chris Graythen/Getty Photos)

Kevin Harvick, like Clint Bowyer, is ready to run a corn-themed Busch Beer paint scheme on this Sunday’s NASCAR Cup Sequence race at Atlanta Motor Speedway as part of Busch’s initiative with Farm Rescue.

Lengthy-time Stewart-Haas Racing NASCAR Cup Sequence sponsor Busch Beer has partnered with Farm Rescue a one-of-a-kind non-profit group which supplies essential materials assist to household farms, to increase into Kansas, its seventh state of operation. Kansas is the primary state to be added to the community since 2017.

On account of this partnership, the drivers of the #four Ford and #14 Ford, Kevin Harvick and Clint Bowyer, are each set to run corn-themed paint schemes on this Sunday’s race at Atlanta Motor Speedway.

Check out the automobiles these two drivers are set to run on this 325-lap Folds of Honor QuikTrip 500 on the four-turn, 1.54-mile (2.478-kilometer) oval in Hampton, Georgia.

This initiative is Busch’s largest milestone in assist of farmers thus far, and followers who tweet utilizing the hashtag #ForTheFarmers throughout this race can win some superior corn-related prize packages from the corporate.

Moreover, followers throughout the nation can assist Farm Rescue by buying limited-edition Busch Mild corn packs. $1 of every buy might be donated again to the initiative, for as much as $100,000 in donations.

We spoke with Harvick about this initiative and what it means to him to symbolize it this weekend at a observe the place he has gained twice earlier than.

“I believe all of us have particularly develop into very knowledgeable on why our farmers are so necessary throughout this pandemic,” mentioned Harvick. “Having meals in your desk and within the grocery shops is one thing that is essential.

“Whenever you take a look at the Farm Rescue effort, transferring it into Kansas, with the ability to have Busch Lite part of it and with the ability to increase as much as $100,000 is one thing that I’ve develop into used to as a result of the oldsters from Anheuser Busch and the Busch and Busch Lite manufacturers particularly have simply been nice about elevating consciousness for causes and likewise donating to causes in instances of want.”

The pandemic is definitely a kind of instances, particularly for the farmers.

“Clearly this can be a time that our farmers are in want,” he continued. “To be part of this program with Clint, I do know clearly this hits actually near house with him being in Kansas, particularly within the farming trade. To have the ability to have each of those automobiles on the race observe, part of such an important marketing campaign once more with the Busch manufacturers, is one thing that I’m proud to be part of.”

Harvick additionally mentioned what the followers can to do become involved.

“Proper now, you’ll be able to go to @BuschBeer on Twitter, and so they at all times have numerous data on what you’ll be able to and might’t do and the issues which might be part of the platform for the weekend,” he mentioned. “So I do know proper now there’s $1 from each pack, as much as $100,000, that that might be donated to the Farm Rescue effort.

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“That’s actually a very powerful factor proper now, is that we make certain we take all of their $100,000 and put it towards Farm Rescue.”

Sunday’s race is ready to be broadcast reside on Fox starting at three:00 p.m. ET.

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