Ford has pounced on GM’s vacated “Black Diamond” trademark, prompting hypothesis as to what the blue oval has in retailer for the mountain-themed mark. Ford filed for the trademark on Oct. eight.

GM has used Black Diamond on multiple event, and whereas the 2011 CTS-V Black Diamond Version (referring to its very sparkly black paint end) may be the sexiest implementation of the theme, the extra impactful and now-relevant use was on the Chevrolet Avalanche, whose departure from showrooms in 2013 was marked by a commemorative trim bearing the Black Diamond badge. 

Black Diamond could be a great match for something winter-adventure-themed. Contemplating Ford’s total future lineup is truck-, SUV-, and crossover-based, it stands to cause that virtually something may pull off the nameplate, whether or not to conjure up notions of a street journey to the slopes or one thing much more hardcore, akin to overlanding. As Ford Authority identified Sunday upon discovering the submitting, the language in such purposes is usually intentionally obscure. The submitting was made for “Land motor automobiles, particularly, passenger cars, pick-up vans, sport utility automobiles.”

It is laborious to disregard the prospect that Ford may supply a Black Diamond version of its new Bronco or child Bronco SUVs. The identify may even grace a number of fashions within the lineup ought to Ford select to broaden the theme. Dodge presents its Blacktop package deal throughout its lineup of vehicles and SUVs, capitalizing on the wordplay of a black-accent package deal that references asphalt. 

That mentioned, logos are by no means ensures. Ford’s legal professionals might merely be capitalizing on the truth that GM opted out of renewing its declare to the time period, placing yet one more potential trim choice within the vault to be dusted off someplace down the street. 


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